Communications and strategy consultants that get down to business

Successful organisations are driven by strategy that’s easily understood

70% of strategies fail because of poor communication.

High performing organisations have both. The strategy to see them soar; the communications to embed it into the organisation.

We’re strategy consultants delivering a unique blend of business planning and communications for leaders who want to fuel profitable, sustainable growth and lead with the confidence of a gamechanger.

Strategy considers your needs, challenges, goals, resources and stakeholders. Communications brings it all together, encapsulating it into digestible, easy ways to share the plan and its purpose with your people. Because having your team and external stakeholders on board is vital for strategic success.

Zero guesswork. Maximum impact.

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Strategy and comms that live, breathe and drive momentum

We work with organisations of all sizes, from corporate to NFP and government, who want a strategy that works. That achieves real results. Like selling out of stock, expanding the team, investing in new equipment or upsizing to a larger warehouse.

Forget plans that gather digital dust.

Our strategy and comms plans are grounded in sound rationale and a deep understanding of your organisation where…

Inputs are heard.
Growth opportunities discovered.
Needs, goals and challenges sifted through.
Targets nailed.
Engagement is off the chart.
And your impact as leader? Unleashed.

BOOK A CALL WITH US

We're masters of business strategy and comms

Handpicked for our finely honed skills, we’re strategy consultants, facilitators and communications experts are here to propel your organisation forward. We work with boards, C-suite leaders and business owners across B2B, corporate, government and NFP organisations.

Partner with us and draw on our decades of hands-on experience – without the complexity, overheads and costs of a huge agency. Whether it’s a single project or as an ongoing resource, we achieve real results for long term success.

Strategy Lead

Sarah Ford GAICD

With over 25 years of business experience, Sarah believes that true success always starts with a clear and compelling strategy. Since founding BlueFish in 2009, Sarah has partnered with CEOs, executive teams, and business owners to craft and execute strategic plans that drive sustainable, profitable growth. Her extensive experience spans diverse industries—FMCG, B2B, government, and non-profits—providing her with unique insights into the complex challenges organisations face today and a deep understanding of what it takes to succeed.

Strategy Lead

Anthony Toovey GM

With over 20 years of experience, Anthony is a strategic, results-driven business leader dedicated to creating practical strategies that deliver real-world results. His career spans a broad array of industries—from FMCG and agriculture to leisure, fashion, non-profit, and QSR—as well as extensive experience in media and corporate PR. Known for his strong emotional intelligence and commitment to client success, Anthony quickly delivers implementable strategies for commercial success.

Research Director

Sasha Cordeiro

Sasha of Bedrock Insight is an essential part of our team, with research which provides clear, actionable direction. All research companies provide insight. Bedrock Insight goes further. Their blue-chip client-side experience gives them a unique perspective on turning research into action. All their reports provide sensible, commercially practical recommendations to ensure your subsequent strategies and plans are based on a bedrock of consumer insight.

Creative Director

Jodie Poljak

Jodie partners with brand strategists, marketing leaders, and entrepreneurs to elevate their business and bring their visions to life. With expertise in digital design, illustration, and infographics, Jodie excels in both working with existing brand assets and guidelines along with crafting entirely new brand identities and corporate resources. Leveraging her senior design skills and talent for visual storytelling, Jodie collaborates closely with teams to enhance strategic plans, build stakeholder alignment, and drive meaningful engagement.

WHAT IT'S LIKE TO WORK WITH US

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"Sarah was integral in pulling our strategy together and bringing it to life in a clear and compelling way for key stakeholders. The complexities of government policy made the strategic planning process quite challenging. With a suite of tools and templates, Sarah and BlueFish Strategy really simplified the process and helped generate support."
Senior Manager

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"Thank you, Sarah, for your generous support and dedication. Your contributions have been invaluable to our mission at Orana NSW Inc. It's been a privilege to collaborate with you and see the positive impact this has made... We thank you for your commitment helps us do this work and look forward to continuing this journey with you!"
Elizabeth O'NeillCEO Orana

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"I had the pleasure of working with Sarah on the relaunch of the Hans brand, and her strategic planning skills were truly exceptional. Sarah demonstrated an impressive ability to analyze the market, identify key opportunities, and develop a comprehensive strategy that revitalized the brand. Her keen insights and meticulous planning resulted in a successful relaunch that not only enhanced brand recognition but also drove significant growth. Sarah's dedication, strategic vision, and ability to execute complex plans made a substantial impact on the project's success."
Paul Tredinnick- Marketing Director at Primo Foods

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"Bluefish Marketing uses a holistic approach to guide small businesses to large corporates to achieve their strategic goals with a passion that is contagious. Working alongside Sarah on the SCAD committee I have seen this wonderful charity grow consecutively year on year. Over the past 10 years SCAD has consistently increased charitable donations because of Sarah’ expertise, knowledge and business focus."
Leisa Gray – SCAD Committee member

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The ‘plan on a page’ overview that BlueFish Strategy created was highly successful in conveying our key challenges, strategic priorities and plans in an effective and visually appealing way.
Senior ManagerGovernment Agency

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"Every business, no matter what type or size it is, needs a customised strategy. Finding someone to do that can be extremely challenging. Sarah developed and put in place a strategy that helped “THRIVE” connect with clients who otherwise wouldn’t have known we existed. She took the time to understand what we did, how we did it and what our budget could accommodate, and then delivered and implemented plans that gave immediate results. We now have a clear understanding of how to reach our clients and which techniques work best for us."
Irene Leithhead, Wellness Manager and Senior Physiotherapist, Thrive