Case Study: Hans Brand Strategy

Sarah was engaged to develop a strategic plan and differentiated, compelling brand positioning to effectively re-launch the Hans brand in Australia.

Sarah spearheaded a core team in crafting and executing a comprehensive strategy for the Hans brand. From creating new agency partnerships to driving innovation and range enhancements, rejuvenating the brand identity and packaging, and developing new TV and in store advertising, a website featuring a ‘build your own charcuterie board’ tool, consumer-focused newsletters, and impactful shopper activations, this launch effectively unlocked latent brand equity.

In Consumer Research for other food brands, it was referenced as one of the most distinctive and memorable brand campaigns of that time.

BRAND PLANNING

  • Business strategy
  • Brand strategy
  • Stakeholder engagement
  • Marketing launch campaign