64% of people (increasing to 76% for Gen Y) expect brands to support a social cause, especially when it makes sense for their business & is aligned to their values.*…
So often there’s a real missed opportunity throughout the customer’s experience. Ensuring you’re easy to find online – and offline, keeping stock levels up to date, clearly communicating (and updating)…
HERE'S OUR FORECAST FOR MARKETING TRENDS WHICH WILL SHAPE 2022: The acceleration of online From grocery shopping to restaurant meals at home to online gym classes, e-commerce has accelerated…
In a world where people are constantly inundated with unwanted messages and noise, receiving targeted emails from businesses they’ve opted in to, about products and services they want to find…
By allocating a fixed proportion of your turnover (or forecast turnover) to marketing, you’ll set yourself up for success in driving future growth as well as managing the day to…
5 golden rules to make your BRAND RE-LAUNCH a huge success!
Whether it’s a complete re-launch, or a tweak, here are 5 golden rules to ensure your re-launch is a HUGE success: 1. Understand what cues make your brand easily…
Building a successful sponsorship with a sporting club, event, community group, charity or individual can be a great way to generate awareness of your business, access their fans and followers,…
With over 20 years’ experience on both client and agency teams, here are my top 5 tips for creating a brief that will set your business up for success… …
BUILDING CUSTOMER LOYALTY: Moving away from discounting
While it works its socks off at the beginning there's a diminishing return with year-round discounting as you reduce both your own profitability and the perceived value of your offering.…
Differentiating your offer – finding a way to stand out from the crowd – is critical for long term business success! The most effective way to really win with customers…
5 top tips for engaging BRAND AMBASSADORS to build your brand
We love Brand Ambassadors. There are scores of great reasons to engage a celebrity or high profile ambassador to represent your brand – and none of them are based on…
