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Expert Tips & Insights to grow your business!

BusinessWhat the Election Taught Us About Business, Brand, and Strategic Planning
May 5, 2025

What the Election Taught Us About Business, Brand, and Strategic Planning

After a weekend of speculation, democracy sausages, and multimedia coverage, here are our top 5 takeouts from this year’s federal election that are just as important in boardrooms and as…
Sarah Ford
Strategic PlanningMaximise your strategic planning success – here’s why you need an expert
March 19, 2025

Maximise your strategic planning success – here’s why you need an expert

While it’s tempting to keep your organisation’s strategic planning in-house, it really is a false economy, often leading to higher long term costs and missed opportunities. Engaging a planning expert…
Sarah Ford
Business plansStrategic PlanningWhy Strategy Depends on Communication
February 14, 2025

Why Strategy Depends on Communication

At first glance, communicating strategy might seem simple. Your senior leadership team are aligned, the plan is strong and it’s been sign-off… so people will get on board, right? In…
Sarah Ford
Strategic PlanningStart the Financial Year with a Plan!
January 24, 2025

Start the Financial Year with a Plan!

Start your financial year with a plan that doesn’t just sit on the shelf or gather digital dust! A well-crafted strategic plan should be more than a document; it should…
Sarah Ford
Brand StrategyWhy Success Always Starts with Strategy
January 15, 2025

Why Success Always Starts with Strategy

When it comes to growing your business, it’s essential to start with strategy! Turning your vision into a strategic plan is not only deeply rewarding but essential in today’s dynamic…
Sarah Ford
Brand StrategyProven Tips for more Effective Messaging
January 10, 2025

Proven Tips for more Effective Messaging

Effective messaging is crucial to every successful business (and relationship). Whether you’re conveying your business’ vision, articulating your brand proposition or communicating with clients, it can be tempting to include…
Sarah Ford
Marketing Trends2025 Social Media Trends in Australia
December 20, 2024

2025 Social Media Trends in Australia

When it comes to social media trends in Australia, staying up to date and fine-tuning your strategy won’t just help you reach your intended audience, it will make your time…
Sarah Ford
Brand StrategyBusinessBusiness plansMarketing SupportSmall business15 Top Tips for Business Success
May 29, 2024

15 Top Tips for Business Success

BlueFish Marketing is celebrating 15 years in Business! Don't miss these 15 top tips for success from what we've learnt along the way!
Sarah Ford
BusinessBusiness plansInnovationSmall businessLeveraging Marketing to Grow Sales – and Drive Profitability
February 21, 2024

Leveraging Marketing to Grow Sales – and Drive Profitability

Marketing is a powerful – and often underused - lever to use with great effect right throughout the P&L.
Sarah Ford
BusinessSmall businessMarketing in Tough Times
August 31, 2023

Marketing in Tough Times

Not sure whether to keep marketing in a recession? While your instincts may be to pull all discretionary spending, cut costs and batten down the hatches, the benefits of marketing…
Sarah Ford
Cause Related MarketingCause Related Marketing that Grows Your Business
July 20, 2022

Cause Related Marketing that Grows Your Business

64% of people (increasing to 76% for Gen Y) expect brands to support a social cause, especially when it makes sense for their business & is aligned to their values.*…
Sarah Ford
Marketing IdeasOPTIMISING your Customer’s Experience
October 25, 2021

OPTIMISING your Customer’s Experience

So often there’s a real missed opportunity throughout the customer’s experience. Ensuring you’re easy to find online – and offline, keeping stock levels up to date, clearly communicating (and updating)…
Sarah Ford
Marketing IdeasTips for setting your MARKETING BUDGET
March 23, 2021

Tips for setting your MARKETING BUDGET

By allocating a fixed proportion of your turnover (or forecast turnover) to marketing, you’ll set yourself up for success in driving future growth as well as managing the day to…
Sarah Ford
Brand Strategy5 golden rules to make your BRAND RE-LAUNCH a huge success!
March 23, 2021

5 golden rules to make your BRAND RE-LAUNCH a huge success!

Whether it’s a complete re-launch, or a tweak, here are 5 golden rules to ensure your re-launch is a HUGE success:   1. Understand what cues make your brand easily…
Sarah Ford
SponsorshopMake the most of your next SPONSORSHIP
March 23, 2021

Make the most of your next SPONSORSHIP

Building a successful sponsorship with a sporting club, event, community group, charity or individual can be a great way to generate awareness of your business, access their fans and followers,…
Sarah Ford
Marketing IdeasUncategorisedGreat marketing starts with a CLEAR BRIEF
March 23, 2021

Great marketing starts with a CLEAR BRIEF

With over 20 years’ experience on both client and agency teams, here are my top 5 tips for creating a brief that will set your business up for success…  …
Sarah Ford
Marketing IdeasBUILDING CUSTOMER LOYALTY: Moving away from discounting
March 11, 2021

BUILDING CUSTOMER LOYALTY: Moving away from discounting

While it works its socks off at the beginning there's a diminishing return with year-round discounting as you reduce both your own profitability and the perceived value of your offering.…
Sarah Ford

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