Not convinced that email marketing works? Creating regular, purpose driven client emails is a low cost, proven & highly effective form of marketing that will help grow your business.
Not convinced that email marketing works? Marketing is all about delivering the right message to the right people at the right time… and there’s no better way to engage with your consumers than landing directly in their in-box!
In a world where people are constantly inundated with unwanted messages and noise, receiving targeted emails from businesses they’ve opted in to, about products and services they want to find out more about, with offers that are relevant and appealing to them, can be a welcome change – with content they may even look forward to receiving!
Here are five reasons to consider email marketing as an essential part of your marketing strategy:
- It delivers a high return on investment. Email Marketing works for any business budget… from the basic free package on Mailchimp, a $9 per month starter pack on Campaign Monitor, to more complex CRM systems. No other media enables such a high level of targeting at such a low cost per contact, and money you’d spend on printing or distribution can go into creating high quality brand content.
- It’s super simple! You can easily create a campaign, upload your client list or audience who’ve opted-in, create segments to identify different client groups and even set up a series of automated emails that go out at different stages of the sales process. There’s also lots of opportunities to “test and learn” so you can test emails with different subject lines, different approaches and styles and see which versions are strongest performers.
- You can custom design emails to bring your message – and brand – to life. Whether you want to focus on your range; drive traffic to your online (or bricks & mortar) store; create excitement for a new product launch; promote an upcoming event; convey brand benefits; reinforce your key business message; overcome potential barriers to purchase; rally your team; make customers feel special or announce news, emails are a highly effective communication channel.
- There are lots of opportunities to differentiate yourself. The best emails are designed in a way that considers the brand experience and adds value to the reader. Clever design, clear branding and great copywriting enable you to establish distinctive brand assets, create memorability, and bring your brand personality to life… so your emails will be more memorable, more engaging and more likely to be shared with others.
- One of the best things about email marketing… the opportunity to trade people up so that they become heavier consumers, more engaged clients and ambassadors for your business. Your email audience have already opted-in to hear from you so you’re building on a good foundation, and by being strategic with your approach and creative with your delivery, you’ll drive short term sales and build your brand for long term return.
Email marketing not working for you? Then it’s time to:
- Tweak your subject line to drive open rates
- Optimise your send time (10am Tuesday morning is the most effective time)… don’t be tempted to hit “send” to get it out and off your list, schedule or send your email for when your audience are online and receptive to news
- Sharpen your call to action buttons – give readers a reason to want to find out more!
- Consider who you’re talking to and how you can add value to their day.
While you may not achieve mass reach with client EDMs, you can use email marketing as a highly effective low cost way to build a more engaged customer base who will spend more with you, and help build your customer base.
Not sure where to start? Email Marketing is one of our specialties… we’re a Mailchimp Partner, experts with Campaign Monitor and setting up automated email communication plans across a range of CRMS. To find out how we can help you, get in touch with [email protected] today!
