Case Study: HANS

BlueFish Marketing developed and optimised the re-launch campaign for much loved Aussie brand Hans Smallgoods.

Starting with strategy, BlueFish developed and implemented a plan to re-launch Hans Smallgoods into the Australian market.

Over two years Sarah worked with the team to tap into the latent brand equity, creating a distinctive, ownable and compelling positioning for the brand and developing a successful advertising campaign to bring it to life. From consumer research to flavour testing, new packaging, product innovation, a new website with an online charcuterie calculator and tailored retailer launch plans, this 60+ year old brand was brought back to life!


  • Marketing Strategy
  • Advertising
  • New Product Development
  • Consumer Communication