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Business planning and strategy

Backed by best practice communications to drive results

Get a tailored path to profitable, sustainable growth that actually works.
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Strategic planning and communications delivered with bold clarity

The bread to your butter, the investment to your return, strategic planning is the key to your organisation’s success.

If your organisation has goals to kick and stakeholders to manage, scattered plans and hopeful targets aren’t enough to succeed.

You need rock solid strategy and a comms plan to embed it within your business, creating a ripple of support from inside out, front line to back end.

Strategic business planning and communications planning are our specialty

Working with B2B, corporate, government and NFP organisations, we create a tailored roadmap to take you from scrambled ideas to unstoppable growth.

And then?

We craft a communications plan so you can easily articulate the strategy to your team and stakeholders to achieve real results. Sustainably. Efficiently. Confidently.

HOW WE WORK
Board certified and approved
Certified Practising Marketers

25+ YEARS EXPERTISE

Partnering with FMCG, B2B, NFP + GOV organisations

When you know where you’re going, it’s easier to figure out how to get there.

That’s why our strategic plans work. We see the where and map the how, bringing a balanced, experienced perspective – grounded in marketing and visionary thinking.

With our best practice business planning and strategy  you can:

  • Lead with confidence and position yourself as the visionary you are
  • Resource and structure your organisation for high performance
  • Clarify your thinking and make quicker, focused decisions
  • Ignite deep team understanding of, and support for, your direction
  • Cultivate authentic stakeholder engagement
  • Amplify your organisation’s impact with a failproof roadmap

Shift from scattergun to sustainable and set yourself up for success.

START NOW

OUR CLIENTS

Your growth in good hands

Seasoned strategists. Communications experts. Realists. We’re your partners in clarifying your vision – and making it happen.

Led by award winning marketer Sarah Ford GAICD – who’s got the kind of resume that will blow your shoes (and socks) off, we’re your secret weapon for success. A brilliant team of strategy, research and creative professionals, we’re here to help you make impact.

Agile, switched on and AICD-accredited, we’re as comfortable in global boardrooms as we are brand planning for small businesses. QSR to FMCG, government, NFP to blue chip corporate and family business, our real-world experience helps you lead with focus, confidence and meaningful engagement.

MORE ABOUT US

PARTNERING WITH LOCAL AND GLOBAL BRANDS

“

I just wanted to say a big thank you for everything. We’ve broken our day/week/month sales records today! Wow. Thank you!

BREE MACKAYLITTLE CHOMPS
“

We cannot thank Sarah and the Bluefish team enough for all their support in helping to set up our new business. Her knowledge, professionalism and advice has been absolutely invaluable to us. She has gone above and beyond in terms of her responsiveness and commitment to helping us succeed. Highly recommend.

KRISTY BERAMOSTEOPATH TO HEALTH
“

We gave you absolutely no support and asked you to keep right a leaky ship. I am over awed by what you were able to achieve. (Our) marketing and the team are stronger for your involvement. You should wear a cape…

LEIGHMARKETING MANAGER
“

BlueFish Marketing is the most professional and most knowledgeable marketing company! Sarah brought our 20 year old business back to life with their strategic marketing plan suited for us. She not only ensured she had a thorough understanding of our business to meet our expectations and briefs but also paved the way, with her advice and ideas on our industry, to target other avenues of securing more long term customers! Definitely recommend for all of your marketing needs!

MEL TIMSPONWGS
“

We engaged Sarah and Blue Fish to assist in formulating and implementing our overall marketing strategy. We are extremely happy with the outcomes, and the resulting increase in business. Sarah was excellent to deal with, and the process ran very smoothly. We look forward to working closely with Sarah in the near future.

MATTHEWFINANCIAL PLANNER
“

I’ve just started a new business, my first. Sarah at Bluefish was amazing to work with. She understood my business, the challenges it faces, and exactly what it needs to get off the ground. Sarah was extremely easy to work with and developed a realistic and effective plan, on budget to build my business and generate sales. As my business grows, I definitely plan to partner with BlueFish in the future.

NEIL SCOTTSNEAKER JOINT
“

Revenue this month has been the highest it’s ever been so this is definitely working! Thankyou

Manager, Thrive Cronulla

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