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EVERY business deserves truly great marketing!

Welcome to BlueFish Marketing

We develop and implement engaging, cost-effective marketing plans which GROW your business!

With our unique blend of big-brand experience and small business know-how we deliver fantastic, cost effective results for your business, big or small.

At BlueFish, Strategic Planning is in our DNA!

With a passion for planning, a drive for organisational effectiveness and over twenty years of experience, we’ll work with you to create and implement a winning plan for your organisation. We’re proud to have worked with global organisations, small and medium businesses and Government departments to develop compelling strategic plans, provide a ‘plan on a page’ that clearly articulates the agreed vision and priorities and embed it into your business.


We create marketing plans that deliver great business results.

Here at BlueFish Marketing we have over 20 years’ experience in delivering exceptional results through innovative and creative marketing strategies for business of all shapes and sizes. We develop and implement impactful, engaging, cost-effective marketing plans which GROW your business!

With over 20 years experience, award winning Marketer Sarah Ford knows what it takes to get results.

Why should only global businesses with big budgets have the best? At BlueFish Marketing we pride ourselves on providing world class strategic driven marketing for every type of business.

We bring our extensive experience, specialist knowledge and industry best practice to start-ups, small & medium businesses. How? Director Sarah Ford works with a team of dedicated professionals who are experts in their fields. Our approach means a team that’s tailored to your needs without unnecessary overheads and complication. Our focus is on developing & implementing marketing plans which grow your brand and generate profitable, sustainable growth for our clients.


Whether you’re looking for advice, strategic thinking or ongoing hands-on help we are here to support you and your business goals.



  • Developing brand positioning and identity
  • Strategic planning
  • Brand planning
  • New product development
  • Digital marketing and search advertising
  • Social media marketing
  • Consumer and Retail promotions
  • Email marketing
  • In-store communication & signage
  • Flyers, brochures and promotional material
  • Local media, partnerships and PR
  • Website development and optimisation
  • Cause related marketing & sponsorship.

Great marketing is a combination of science and magic – building strong brands and driving business results!

This is a selection of our recent work.



We gave you absolutely no support and asked you to keep right a leaky ship. I am over awed by what you were able to achieve. (Our) marketing and the team are stronger for your involvement. You should wear a cape…


I just wanted to say a big thank you for everything. We’ve broken our day/week/month sales records today! Wow. Thank you!


We cannot thank Sarah and the Bluefish team enough for all their support in helping to set up our new business. Her knowledge, professionalism and advice has been absolutely invaluable to us. She has gone above and beyond in terms of her responsiveness and commitment to helping us succeed. Highly recommend.


BlueFish Marketing is the most professional and most knowledgeable marketing company! Sarah brought our 20 year old business back to life with their strategic marketing plan suited for us. She not only ensured she had a thorough understanding of our business to meet our expectations and briefs but also paved the way, with her advice and ideas on our industry, to target other avenues of securing more long term customers! Definitely recommend for all of your marketing needs!


We engaged Sarah and Blue Fish to assist in formulating and implementing our overall marketing strategy. We are extremely happy with the outcomes, and the resulting increase in business. Sarah was excellent to deal with, and the process ran very smoothly. We look forward to working closely with Sarah in the near future.


I’ve just started a new business, my first. Sarah at Bluefish was amazing to work with. She understood my business, the challenges it faces, and exactly what it needs to get off the ground. Sarah was extremely easy to work with and developed a realistic and effective plan, on budget to build my business and generate sales. As my business grows, I definitely plan to partner with BlueFish in the future.



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