UNILEVER ANZ

Unilever Planning

Over the past 25 years, the team at BlueFish have each worked with Unilever ANZ in various Senior in-house and agency roles.

Our team is highly experienced in driving the annual brand planning process; developing compelling, differentiated brand positioning platforms and identifying new brand and business opportunities.

We start by taking time to develop a deep understanding of the category, consumers and customers: reviewing global trends and local opportunities, considering business learnings, understanding key category drivers and growth opportunities. We understand that it isn’t enough to develop a world-class plan, you have to take the business and key stakeholders with you to drive engagement, understand different perspectives and build support.

KEY RESPONSIBILITIES:

  • Planning Workshops
  • Developing and Implementing Brand, Innovation and Communication Strategies
  • Articulating Strategic Plans
  • Stakeholder Management and Sell-In
Unilever brand planning